Two new logos for the Quadrifoglio and Autodelta anniversaries
2023 marks the centenary of the legendary Quadrifoglio and the 60th anniversary of Autodelta, Alfa Romeo’s legendary racing department. To celebrate them, Centro Stile has designed two new logos that reinterpret the historic ones following the Brand’s new aim to reinvent sportiness in the 21st century.
In particular, the logo for the 100th anniversary of Quadrifoglio maintains the sturdiness and elegance of the historic one, while giving its color a contemporary chromatic touch. Instead, the Autodelta logo features changes in line with Alfa Romeo’s main values, like Italianness and sportiness.
Additionally, to celebrate Autodelta's 60th anniversary, Alfa Romeo is organizing a conference at the Arese Museum on March 5, the day this racing department was founded. On June 25, as part of the Brand's birthday celebrations, the Quadrifoglio Day will take place, followed by the "Backstage" conference which will include a parade and a flash mob open to all Alfa Romeo clubs.